I'm an impact and innovation strategist and leader with 15 years of experience in strategic design, futures and foresight. My fundamental belief is that while a good designer can change the world, a great designer helps others learn they can change their own world.

Because of this belief, today I'm a director at YLab, an award-winning not-for-profit youth co-design consultancy. Our mission is to give marginalised young people the agency and experience to create better, more inclusive futures. YLab is the proud winner of the 2025 Good Design of the Year award for our First Nations civic engagement project, Deadly Democracy. We're currently co-designing an intervention for young men going down the manosphere rabbit hole, amongst other projects.

Outside of this I advise corporations, philanthropies, not-for-profits and start-ups on how to get from intent to impact at scale. I'm also a regular panelist and speaker on futures, impact and innovating with young people, as well as a judge for international and national design awards.

I also have a forgiven-but-not-forgotten past as a law student, a strategist at advertising agency Mother, a culture writer for several now-defunct magazines, and — just to keep things interesting — a Cert II in welding and fabrication.

In my spare time I work on several concurrent and slow-moving book projects, and try to tame a rainforest garden. If you'd like to connect over either of these endeavours, or anything I've mentioned above, I'd be happy to oblige.

I was born in New Zealand to Iranian parents, and have lived and worked in Australia, the US and the UK.